Value From Hedonic Experience and Engagement
Monday, February 4, 2008
Presented by Psychology Section
Speaker: Dr. E. Tory Higgins
Dr. Higgins will present a new theory which proposes that along with the experience of pleasure or pain (hedonic value), the strength of engagement one has with an object, individual or situation also contributes to its experienced value by influencing the experience of "motivational force" -- the intensity of the attraction to or repulsion from the target of value. He will support this theory through evidence from various disciplines showing how engagement strength creates value.