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Value From Hedonic Experience and Engagement

Value From Hedonic Experience and Engagement

Monday, February 4, 2008

Baruch College, Vertical Campus

Presented By

Presented by Psychology Section

 

Speaker: Dr. E. Tory Higgins

Dr. Higgins will present a new theory which proposes that along with the experience of pleasure or pain (hedonic value), the strength of engagement one has with an object, individual or situation also contributes to its experienced value by influencing the experience of "motivational force" -- the intensity of the attraction to or repulsion from the target of value. He will support this theory through evidence from various disciplines showing how engagement strength creates value.


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