ZOOM: The Global Race to Fuel the Car of the Future
Monday, January 28, 2008
The New York Academy of Sciences
"Oil is the problem. Cars are the solution."
Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.
We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.
In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before.
As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.
Vijay V. Vaitheeswaran is environment and energy correspondent at The Economist , covering developments in politics, economics, business, and technology as they relate to energy issues. He has received awards for his journalism, and previously wrote about Latin America as the magazine's regional bureau chief in Mexico City. Born in Madras, India, he grew up in Cheshire, Connecticut and graduated from MIT with a degree in mechanical engineering. He now lives in New York.