Lyceum Society - When Scientists Write for the Public
Thursday, March 18, 2010
Presented by the Lyceum Society
The Lyceum Society is comprised of the Academy's retired and semi-retired members. Talks cover various scientific fields. All Academy members are welcome.
All Lyceum meetings (except December) are Brown Bag lunches.
Brown Bag: 11:30 am; Brief-Brief: 12:00pm; Lecture & Discussion: 1pm to 3 pm.
When Scientists Write for the Public: Tales from Scientific American
Mariette DiChristina, Acting Editor-in-Chief, Scientific American
Scientific American, the country's oldest continuously published magazine, is the premier consumer magazine for the science-interest public. It was founded 1845 as "the advocate of industry and enterprise, and journal of mechanical and other improvements."
Scientific American was relaunched in 1948 in its current incarnation - written by scientist authors as well as professional journalists. Whereas journalism is all about concise news bites and breathless headlines, science advances one step at a time, with provisional acceptance of each theory through the slowly accumulating weight of evidence. The two worlds collide in Scientific American's print and online pages. In this talk, I will share entertaining and insightful lessons from my experiences working at the interface between science and the consumer.
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