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Lyceum Society - When Scientists Write for the Public


for Members

Lyceum Society - When Scientists Write for the Public

Thursday, March 18, 2010

The New York Academy of Sciences

Presented By

Presented by the Lyceum Society


The Lyceum Society is comprised of the Academy's retired and semi-retired members. Talks cover various scientific fields. All Academy members are welcome.

All Lyceum meetings (except December) are Brown Bag lunches.

Brown Bag: 11:30 am; Brief-Brief: 12:00pm; Lecture & Discussion: 1pm to 3 pm.

When Scientists Write for the Public: Tales from Scientific American
Mariette DiChristina, Acting Editor-in-Chief, Scientific American

Scientific American, the country's oldest continuously published magazine, is the premier consumer magazine for the science-interest public. It was founded 1845 as "the advocate of industry and enterprise, and journal of mechanical and other improvements."

Scientific American was relaunched in 1948 in its current incarnation - written by scientist authors as well as professional journalists. Whereas journalism is all about concise news bites and breathless headlines, science advances one step at a time, with provisional acceptance of each theory through the slowly accumulating weight of evidence. The two worlds collide in Scientific American's print and online pages. In this talk, I will share entertaining and insightful lessons from my experiences working at the interface between science and the consumer.

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