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How to Turn Your Science Project into a Product: A Creative Thinking Workshop by The Solution Lab

How to Turn Your Science Project into a Product: A Creative Thinking Workshop by The Solution Lab

Saturday, November 8, 2014

The New York Academy of Sciences

Presented By

A collaboration among The Solution Lab, Pfizer, IEX, and Science Alliance


Looking to take your thesis or postdoc project into more creative directions?? Interested in developing a novel scientific concept into a revolutionary product? Then, tap into your imagination and learn how to mine new insights from your research with this one-of-a-kind creative thinking workshop!

Participants will learn to think more creatively about their science using the methodology of Design Thinking. You will work in small, guided groups to brainstorm techniques to leverage your own scientific breakthroughs and start to develop product ideas that address market needs. This workshop is also useful for those looking to find new ways of approaching and overcoming problems in lab, regardless of their commercial potential.

Entrepreneurs in the life sciences and many other industries frequently use these techniques. Kristina Drury of TYTHEdesign will introduce conceptual frameworks for cultivating creativity and support facilitation of the activities. Dan Seewald of Pfizer and Benjamin Small and Dan Aisen of IEX will share how they’ve used these frameworks in the biotech and finance industries to launch their own successful startups. Participants will be able to apply basic principles from these real-life examples to the workshop case studies and eventually to their own work.

This workshop is excellent for those in STEM fields who need a fresh approach to scientific problem solving. This workshop is also recommended for those interested in technology transfer and entrepreneurship. Participants are encouraged to submit their own scientific ideas, technologies, or roadblocks during registration for group brainstorming sessions, but this is not required for participation.

If you are interested in having your innovative scientific concept or technology being used as a case study during the workshop, please submit your ideas to Stefanie Mazlish at This suggestion can be something you have worked on in the course of your own research or a recent innovation you have heard or read about.

*Reception to follow

Registration Pricing

Member (Student / Postdoc / Resident / Fellow)$25
Nonmember (Student / Postdoc / Resident / Fellow)$40


* Presentation titles and times are subject to change.

November 8, 2014

12:45 PM


1:00 PM


5:00 PM

Networking Reception



Stefanie Mazlish, MBA

Founder and CEO, The Solution Lab

The Solution Lab is a nonprofit which provides value-added services to emerging and established leaders in the scientific and business communities. They conduct market research and develop creative solutions for healthcare, medical device, pharmaceutical, and biotech companies facing strategic and operational challenges. The Solution Lab leverages the expertise and analytical capacity of advanced degree candidates and recent graduates (PhD/MD/JD/MPH/MBA), providing interdisciplinary teams of volunteer problem-solvers for their clients. The Solution Lab also serves the community through educational initiatives and networking events.

Thomas Magaldi, PhD

The New York Academy of Sciences

Keynote Speaker

Kristina Drury


Kristina Drury (@TYTHEdesign) founder of TYTHEdesign, is a social entrepreneur, designer and educator. Under Kristina’s leadership TYTHE has worked with over 50 clients, taught over 400 students, and curated and produced several stopTHINKshops, a series of social good pop up shops. Prior to starting TYTHE, Kristina led a New York-based nonprofit and worked in consulting using design thinking strategies to advise organizations and companies on corporate social responsibility, design, and development. As an educator she has designed curriculums for a variety of workshops and programs from high school level to professional. Recently, she presented at the Cooper-Hewitt Museum and taught a workshop for the New Museum’s Ideas City. She has also been a featured speaker at Drexel University, Pratt Institute and The Center for Leadership Innovation (TCLI). Kristina has a Bachelor’s degree in Architecture from McGill University and a Master’s degree in Industrial Design from Pratt Institute.


Dan Aisen


Dan Aisen (@IEXTrading) is a co-founder and quantitative developer at IEX. He is responsible for building and evolving core functionality for the IEX trading venue, namely its matching engine and smart order router. Previously, he spent his entire career at RBC starting with a summer internship in cash equity trading before moving into algorithmic trading, where he was part of the product team developing THOR, RBC's flagship trading product. Dan graduated with honors from Stanford University in 2009 with a bachelor's degree in Mathematical and Computational Science.

Dan Seewald


Dan Seewald is a Leader within Pfizer’s World Wide Innovation Team, which is responsible for building culture, capabilities and visionary experimentation across the 77,000 person organization. Dan’s professional background is a pastoral of traditional experiences, leading high performing marketing and market research teams, as well as non-traditional experiences, such as coaching high school wrestling and radio broadcasting.

Dan has spent the past 18 years in healthcare and the pharmaceutical industry. He has been trained as a moderator, as well as an ideation facilitator, and has led dozens of innovation and experimentation workshops across numerous categories, markets and therapeutic areas. Dan did his graduate studies (MBA) at New York University in Political Economy and Marketing and has a BS in Accounting from The College of New Jersey. Dan is also a certified creative problem solving (CPS) facilitator and a certified public accountant (CPA).

Benjamin Small, PhD


Ben has over 7 years of experience in the financial services industry and five years of experience with quantitative analysis and research in an academic setting. He has held research, trading, and leadership positions at some of the largest high-frequency trading firms, equities market makers, wholesale trading desks, and execution services groups on the street. Prior to his career in trading, Ben was a postdoctoral research scientist at Columbia University, where he also earned his PhD with distinction. He holds two patents in the field of fiberoptics and has published over 40 articles in peer-reviewed journals.


Academy Friend


Travel & Lodging

Our Location

The New York Academy of Sciences

7 World Trade Center
250 Greenwich Street, 40th floor
New York, NY 10007-2157

Directions to the Academy

Hotels Near 7 World Trade Center

Recommended partner hotel

Club Quarters, World Trade Center
140 Washington Street
New York, NY 10006
Phone: 212.577.1133

The New York Academy of Sciences is a member of the Club Quarters network, which offers significant savings on hotel reservations to member organizations. Located opposite Memorial Plaza on the south side of the World Trade Center, Club Quarters, World Trade Center is just a short walk to the Academy.

Use Club Quarters Reservation Password NYAS to reserve your discounted accommodations online.

Other nearby hotels

Conrad New York


Millenium Hilton


Marriott Financial Center


Club Quarters, Wall Street


Eurostars Wall Street Hotel


Gild Hall, Financial District


Wall Street Inn


Ritz-Carlton New York, Battery Park