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Personal Branding

Personal Branding

Saturday, April 18, 2015

The New York Academy of Sciences

Presented By

Presented by Science Alliance


Success at work, both in and outside of academia, requires us to take control of our professional image. Your personal brand or your professional reputation has a direct influence on your impact as a scientist, contributor, team player and leader. The way you are perceived is how you will be defined. The only way of changing or influencing that is by being aware of that image and taking assertive steps to improve it.

In this weekend workshop you will learn critical skills and tools to develop your professional image in order to pursue your future career. This workshop will cover topics related to developing a personal brand, value of transferable skills and influence of social media. In addition, the participants will be able to develop a personal brand statement that will make you thrive and shine on your professional endeavors.


Marquita M. Qualls, PhD

Entropia Consulting

Marquita M. Qualls, PhD is a chemist by training, but a true leader at heart. With over 20 years of leadership experience in consulting, coaching, and motivating people in a range of leadership and professional development areas, Dr. Qualls possesses the rare combination of strong technical ability and impressive soft skills. Though a scientist, she commands a masterful understanding of the human aspects needed to thrives in today’s fast-paced and competitive business environment. Her technical side drives an ability to gather perspectives and analyze feedback, while at the same time connecting with clients and guiding them towards achieving results. This has enabled her to function and make seamless transitions between the scientific and non-technical worlds.

She has a gift for listening to what's not being said and asks the probing questions to help you arrive at a solution. Her style is often described by her clients as energetic, engaging, and empowering. She understands what it takes to be an extraordinary leader. She is a former National President of a professional technical organization and was a member of the team that created the Leadership Development System® for the American Chemical Society, the world's largest scientific society. She has also served on the editorial advisory board of Chemical & Engineering News, The Chemical Science Roundtable of the National Academies, and an Entrepreneur in Residence with Innovate Mississippi .

Dr. Qualls has consulted, coached and worked with professionals within governmental, educational, corporate, and nonprofit sectors including the Department of Homeland Security, GlaxoSmithKline, Novartis, Jackson State University, P&G, Purdue University, The Dow Chemical Company, American Chemical Society, Association of Women in Science (AWIS), NOBCChE and SACNAS and American Society of Microbiology (ASM).

Dr. Qualls’ professional career was rooted at GlaxoSmithKline (GSK), one of the leading pharmaceutical companies in the world. During nearly a decade at GSK, she held roles of increased global responsibility spanning drug development, technology evaluation, program management, strategy development, and people development. She led efforts within the corporate wide Employee Resource Groups and was named a GSK Diversity Ambassador.

She founded Entropia Consulting, a small management consulting firm with expertise in the areas of Leadership and Professional Development that assists individuals and organizations achieve their full potential. She holds a BS and PhD in chemistry from Tennessee State University and Purdue University, respectively.

Based in the US, Dr. Qualls splits her time between Mississippi, Tennessee, and the DC area and has established a global client base. In her free time, Marquita enjoys traveling, cooking, and is an avid collegiate and professional football fan.

Registration Pricing

Member (Student / Postdoc / Resident / Fellow)$40
Nonmember (Student / Postdoc / Resident / Fellow)$55


* Presentation titles and times are subject to change.

Saturday April 18, 2015

9:30 AM


10:00 AM

Welcome Remarks

10:15 AM

What is A Personal Brand and Why Do I Need One

10:45 AM

Your Brand is More than Goggles and a LabCoat

11:20 AM


11:30 AM

Feedback: Data Analysis on You

12:00 PM

Learn Here, Use There: Transferable Skills

12:30 PM


1:30 PM

Global Trends: Is My Brand a Fit for the Workplace

2:00 PM

Your Digital Footprint in Branding

2:45 PM


3:00 PM

Best Practices in Personal Branding

3:45 PM

Workshop Wrap Up and Review

4:15 PM

Closing Remarks

4:30 PM

Conference Concludes


Finding Your Personal Brand of Science
Marquita M. Qualls, PhD

What Brand of Scientist are you? Are you the technical guru who can solve any problem, or are you the communicator who can translate complex concepts into simple language? When people think of you, what image comes to mind? Is your digital footprint, i.e., your Instagram, Facebook, Twitter, Snapchat account, an accurate reflection of you?
Your personal "brand" represents a promise of quality and represents your values, skills, strengths, and passions as well as your growth areas. Personal branding is a valuable career development strategy for both students and professionals. This means that building a strong personal brand now can help demonstrate your value in the job marketplace, and ultimately help secure the career of your dreams. Whether you seek a traditional STEM role in a corporate, academic or government sector, or an alternative career utilizing the skills you have gained, today’s employers recognize that a strong employee personal brand can achieve multiple and mutual benefits.
This workshop is designed to focus on key concepts of personal branding and relate them to the technical professional with emphasis on the skills needed to create and sustain a clear, consistent personal brand.

Travel & Lodging

Our Location

The New York Academy of Sciences

7 World Trade Center
250 Greenwich Street, 40th floor
New York, NY 10007-2157

Directions to the Academy

Hotels Near 7 World Trade Center

Recommended partner hotel

Club Quarters, World Trade Center
140 Washington Street
New York, NY 10006
Phone: 212.577.1133

The New York Academy of Sciences is a member of the Club Quarters network, which offers significant savings on hotel reservations to member organizations. Located opposite Memorial Plaza on the south side of the World Trade Center, Club Quarters, World Trade Center is just a short walk to the Academy.

Use Club Quarters Reservation Password NYAS to reserve your discounted accommodations online.

Other nearby hotels

Conrad New York


Millenium Hilton


Marriott Financial Center


Club Quarters, Wall Street


Eurostars Wall Street Hotel


Gild Hall, Financial District


Wall Street Inn


Ritz-Carlton New York, Battery Park