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Building Your Personal Brand

Building Your Personal Brand

Saturday, September 28, 2019

The New York Academy of Sciences, 7 World Trade Center, 250 Greenwich St Fl 40, New York

Presented By

Science Alliance 

The New York Academy of Sciences

 

Becoming an accomplished scientist, engineer, or student depends on more than "book smarts". Success at work, both in and outside of academia, requires us to take control of our professional image. Your personal brand and your professional reputation has a direct influence on your impact as a scientist, contributor, team player and leader. The way you are perceived is how you will be defined- the only way of changing your professional image is by becoming aware of it and taking assertive steps to improve it.

This workshop will give participants:

  • Critical skills and tools to develop a personal brand
  • An analysis of personal branding for STEM professionals
  • An overview of key components to create and maintain a successful brand
  • Ability to craft a Personal Brand Statement

Through a combination of lectures individual exercises, and small group exercises, this workshop will teach you how to:

  • Craft an elevator pitch
  • Effectively use social media
  • Lever your personal tone and voice
  • Develop your unique value proposition
  • Expand your brand and influence

Registration

Member
By 08/28/2019
$40
After 08/28/2019
$50
Nonmember
By 08/28/2019
$80
After 08/28/2019
$100
Earlybird Registration:
72
days
left

Organizer

Sibel Sak
Sibel Sak

The New York Academy of Sciences

Speaker/Instructor

Lori Greene
Lori Greene

Founder, LPG Enterprises

Saturday

September 28, 2019

9:30 AM

Registration

10:00 AM

Welcome Remarks

Speaker

Alejandro de la Puente
The New York Academy of Sciences
10:15 AM

What is a Personal Brand & Why do I Need One?

Speaker

Lori Greene
The New York Academy of Sciences
10:45 AM

The Communication Imperative

Speaker

Lori Greene
The New York Academy of Sciences
11:20 AM

Break

11:30 AM

Creating Your Elevator Pitch Exercise

Speaker

Lori Greene
The New York Academy of Sciences
12:00 PM

Feedback: Data Analysis on You

Speaker

Lori Greene
The New York Academy of Sciences
12:30 PM

Lunch

1:30 PM

Social Media and Your Digital Footprint

Speaker

Lori Greene
The New York Academy of Sciences
2:00 PM

Your Personal Tone & Voice Exercise

Speaker

Lori Greene
The New York Academy of Sciences
2:15 PM

Resumes & Your Unique Value Proposition

Speaker

Lori Greene
The New York Academy of Sciences
2:45 PM

Break

3:00 PM

What Does Your Social Say About You? Exercise

Speaker

Lori Greene
The New York Academy of Sciences
3:20 PM

Expanding Your Brand and Influence

Speaker

Lori Greene
The New York Academy of Sciences
4:00 PM

Your Brand and Your Future

Speaker

Lori Greene
The New York Academy of Sciences
4:30 PM

Workshop Wrap-up & Review

Speaker

Lori Greene
The New York Academy of Sciences
4:45 PM

Closing Remarks

Speaker

Alejandro de la Puente
The New York Academy of Sciences