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Building Your Personal Brand

Building Your Personal Brand

Saturday, February 8, 2020, 9:30 AM - 5:00 PM EST

The New York Academy of Sciences, 7 World Trade Center, 250 Greenwich St Fl 40, New York

Presented By

Science Alliance

The New York Academy of Sciences

 

Establishing a successful career in science, engineering, or other STEM fields requires more than "book smarts." Success at work, both in and outside of academia, requires us to take control of our professional image.

This workshop will give you the skills you need to develop and refine your personal brand. You’ll get an overview of the key components you need to create and maintain a brand, specifically as it pertains to STEM professionals.

This workshop provides:

  • Critical skills and tools to develop a personal brand
  • An analysis of personal branding for STEM professionals
  • An overview of key components to create and maintain a successful brand
  • Ability to craft a Personal Brand Statement

Through a combination of lectures, individual exercises, and small group exercises, you will learn how to:

  • Craft a Personal Brand Statement and an elevator pitch
  • Effectively and appropriately use social media
  • Lever your personal tone and voice
  • Develop your unique value proposition
  • Expand your brand and influence

Registration

Member
By 01/08/2020
$40
After 01/08/2020
$50
Nonmember
By 01/08/2020
$80
After 01/08/2020
$100
Earlybird Registration:
0
days
left

Organizer

Srikant Iyer
Srikant Iyer

The New York Academy of Sciences

Speaker/Instructor

Vicki Salemi
Vicki Salemi

Career Expert, Monster

Saturday

February 08, 2020

9:30 AM

Registration

10:00 AM

Welcome Remarks

Speaker

Srikant Iyer
The New York Academy of Sciences
10:15 AM

What is a Personal Brand & Why do I Need One?

Speaker

Vicki Salemi
Career Expert, Monster
10:45 AM

The Communication Imperative

Speaker

Vicki Salemi
Career Expert, Monster
11:20 AM

Break

11:30 AM

Creating Your Elevator Pitch Exercise

Speaker

Vicki Salemi
Career Expert, Monster
12:00 PM

Feedback: Data Analysis on You

Speaker

Vicki Salemi
Career Expert, Monster
12:30 PM

Lunch

1:30 PM

Social Media and Your Digital Footprint

Speaker

Vicki Salemi
Career Expert, Monster
2:00 PM

Your Personal Tone & Voice Exercise

Speaker

Vicki Salemi
Career Expert, Monster
2:15 PM

Resumes & Your Unique Value Proposition

Speaker

Vicki Salemi
Career Expert, Monster
2:45 PM

Break

3:00 PM

What Does Your Social Say About You? Exercise

Speaker

Vicki Salemi
Career Expert, Monster
3:20 PM

Expanding Your Brand and Influence

Speaker

Vicki Salemi
Career Expert, Monster
4:00 PM

Your Brand and Your Future

Speaker

Vicki Salemi
Career Expert, Monster
4:30 PM

Workshop Wrap-up & Review

Speaker

Vicki Salemi
Career Expert, Monster
4:45 PM

Closing Remarks

Speaker

Srikant Iyer
The New York Academy of Sciences
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