Building Your Personal Brand
Saturday, February 8, 2020, 9:30 AM - 5:00 PM EST
The New York Academy of Sciences, 7 World Trade Center, 250 Greenwich St Fl 40, New York
Establishing a successful career in science, engineering, or other STEM fields requires more than "book smarts." Success at work, both in and outside of academia, requires us to take control of our professional image.
This workshop will give you the skills you need to develop and refine your personal brand. You’ll get an overview of the key components you need to create and maintain a brand, specifically as it pertains to STEM professionals.
This workshop provides:
- Critical skills and tools to develop a personal brand
- An analysis of personal branding for STEM professionals
- An overview of key components to create and maintain a successful brand
- Ability to craft a Personal Brand Statement
Through a combination of lectures, individual exercises, and small group exercises, you will learn how to:
- Craft a Personal Brand Statement and an elevator pitch
- Effectively and appropriately use social media
- Lever your personal tone and voice
- Develop your unique value proposition
- Expand your brand and influence
Registration
Organizer
The New York Academy of Sciences
Speaker/Instructor
Career Expert, Monster
Saturday
February 08, 2020
Registration
Welcome Remarks
Speaker
What is a Personal Brand & Why do I Need One?
Speaker
The Communication Imperative
Speaker
Break
Creating Your Elevator Pitch Exercise
Speaker
Feedback: Data Analysis on You
Speaker
Lunch
Social Media and Your Digital Footprint
Speaker
Your Personal Tone & Voice Exercise
Speaker
Resumes & Your Unique Value Proposition
Speaker
Break
What Does Your Social Say About You? Exercise
Speaker
Expanding Your Brand and Influence
Speaker
Your Brand and Your Future
Speaker
Workshop Wrap-up & Review
Speaker
Closing Remarks
Speaker