Online Course: How to Effectively Communicate Your Science to Any Audience
Thursday, May 20, 2021, 12:30 PM - Thursday, June 10, 2021, 1:30 PM EDT
Bayer Strategic Consulting
**Deadline to register: May 17th, 2021**
Live Course and Interactive Community: Achieve Your Career Goals, Advance Your Research (Without Dumbing Down or Over-Hyping)
This course and community is custom-built for scientists to help you:
- Advance your career
- Get funding for your research
- Feel understood and effective
- Lifetime access to an online community of mentors and peers
It will teach you a proven system that course graduates have used to achieve these actual results:
- Aced job interview, leading to a job offer
- Successful lay abstract, unlocking 3 years of grant funding
- Compliments on describing research "instead of the usual glazed looks"
Course Description: This is a 4 week long course
Session 1: Connection: ”Know your audience" is a typical, yet vague and essentially unhelpful, guide for communicators. This session delves deeply into the specifics of why connection is a prerequisite for communication, the variety of different - and key - connection points, how to identify which connection points will resonate with your particular listeners, and where to find such connections.
Session 2: Construction: Guided by learnings in Session 1, participants see how proven rhetorical devices like allusion and metaphor and persuasion principles such as social proof, authority, and specificity, can help them translate descriptions of their work into concise, accessible, and interesting presentations. In the post-session exercise, students practice what they’ve learned by self-recording a 90-second video description of their research to be workshopped in Session 3.
Session 3: Communication: This session is devoted to working through and providing personalized feedback on participant videos. Specific takeaways are shared with each participant, who then records a Version 2.0 of his or her video reflecting feedback.
Session 4: Combination: Session 4 integrates learnings from the previous three sessions and focuses on review of participants’ Version 2.0 videos. After two rounds of personalized feedback, each participant has a durable example of high-impact communication about his or her priority content that can serve as a resource moving forward.
In this highly interactive online course, you’ll get:
- 4 live, one-hour webinars
- One-on-one feedback and responses to your questions
- A video you’ll record yourself - and get to keep - that incorporates two rounds of personalized feedback you’ll receive on your application of the course’s proven methodology to your own specific research or priority issue
- Recordings of all group sessions to watch at your convenience
- Responsive email support to address any questions or issues arising between session
You’ll also get:
- A certificate of completion from the New York Academy of Sciences
- A personalized endorsement on LinkedIn for science communication skill written by your instructor
Note: Participants must satisfactorily complete the required course assignments to be eligible for a certificate of completion and a personalized LinkedIn endorsement from the instructor.
The first 10 people who register for the course also will receive a 30-minute consulting call with the instructor FOR FREE - in addition to the 4 group sessions.
During the call, you can focus on topics such as how to:
- Improve the lay abstract for a grant you’re writing
- Prepare for your upcoming job interview
- Refine a presentation you will be giving to colleagues
About the Instructor
Mark Bayer is President of Bayer Strategic Consulting and specializes in helping scientists sharpen communication and leadership skills so they can get funding, accelerate career advancement, and build key professional relationships.
A former Chief of Staff in the U.S. Senate and House of Representatives, Mark developed the Savvy Scientist System TM to enable scientists to achieve their goals in corporate, policy, and non-profit environments.
Mark is an international keynote speaker and online course instructor. His work has appeared in Science Magazine, The New Yorker, The National Postdoc Association’s Postdocket online magazine, Politico and other publications.
A magna cum laude graduate of Cornell University, Mark earned his Master in Public Policy at Harvard University's Kennedy School of Government.