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Course

Online Synchronous
How to Effectively Communicate Your Science to Any Audience 

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About the Course

Format & Duration

Online synchronous

4 weeks

Time Commitment

4 one-hour Online Sessions  
February 28, March 5, March 12, March 19  

9am – 10am EST

Post-Course Recognition

A certificate of completion from the New York Academy of Sciences 

A personalized endorsement on LinkedIn for science communication skill written by your instructor 

Overview

This course and community are custom-built for scientists to help you: 

  • Get funding for your research or investment in your startup 
  • Effectively present your work to your key stakeholders in ways that demonstrate its impact and value 
  • Land your dream job 

This course will teach you a proven system that course graduates have used to achieve these actual results

  • Successful grants unlocking research funding from state and federal agencies 
  • “Game-changing” presentation skills for demonstrating impact to key leaders 
  • Aced job interviews leading to industry positions straight from Ph.D. programs 

What Participants Get

In this highly interactive online course, you’ll get: 

  • 4 live, one-hour webinars 
  • One-on-one feedback and responses to your questions 
  • A video you’ll record yourself – and get to keep – that incorporates two rounds of personalized feedback you’ll receive on your application of the course’s proven methodology to your own specific research or priority issue 
  • Recordings of all group sessions to watch at your convenience 
  • Responsive email support to address any questions or issues arising between session 
  • Mentoring and networking opportunities with easy-to-approach fellow group members 
  • Fireside chats with experts in professional development, communication and more 
  • Ask-Me-Anything with special guests 

You’ll also get: 

  • A certificate of completion from the New York Academy of Sciences 
  • A personalized endorsement on LinkedIn for science communication skill written by your instructor 

Note: Participants must satisfactorily complete the required course assignments to be eligible for a certificate of completion and a personalized LinkedIn endorsement from the instructor. 

BONUS

The first 10 people who register for the course also will receive a 30-minute consulting call with the instructor FOR FREE - in addition to the 4 group sessions. 

During the call, you can focus on topics such as how to: 

  • Improve the lay abstract for a grant you’re writing 
  • Prepare for your upcoming job interview 
  • Refine a presentation you will be giving to colleagues 

About the Instructor

Mark Bayer
President of Bayer Strategic Consulting

Mark Bayer is President of Bayer Strategic Consulting and specializes in helping scientists sharpen communication and leadership skills so they can get funding, accelerate career advancement, and build key professional relationships. 

A former Chief of Staff in the U.S. Senate and House of Representatives, Mark developed the Savvy Scientist System TM to enable scientists to achieve their goals in corporate, policy, and non-profit environments. 

Mark is an international keynote speaker and online course instructor. His work has appeared in Science Magazine, The New Yorker, The National Postdoc Association’s Postdocket online magazine, Politico and other publications. 

A magna cum laude graduate of Cornell University, Mark earned his Master in Public Policy at Harvard University’s Kennedy School of Government. 

Syllabus

Session 1: Connection

”Know your audience” is a typical, yet vague and essentially unhelpful, guide for communicators. This session delves deeply into the specifics of why connection is a prerequisite for communication, the variety of different – and key – connection points, how to identify which connection points will resonate with your particular listeners, and where to find such connections.


Session 2: Construction

Guided by learnings in Session 1, participants see how proven rhetorical devices like allusion and metaphor and persuasion principles such as social proof, authority, and specificity, can help them translate descriptions of their work into concise, accessible, and interesting presentations. In the post-session exercise, students practice what they’ve learned by self-recording a 90-second video description of their research to be workshopped in Session 3. 


Session 3: Communication

This session is devoted to working through and providing personalized feedback on participant videos. Specific takeaways are shared with each participant, who then records a Version 2.0 of his or her video reflecting feedback.


Session 3: Communication

Session 4 integrates learnings from the previous three sessions and focuses on review of participants’ Version 2.0 videos. After two rounds of personalized feedback, each participant has a durable example of high-impact communication about his or her priority content that can serve as a resource moving forward.

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Pricing:
Nonmembers $10.00
Members $0


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